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About the project
Eleven Eleven Wellness Center, founded by Dr. Frank Lipman, has been a leading force in integrative and longevity medicine in NYC for over three decades. The website was redesigned to embody the center's commitment to integrity and a root-cause approach to healthcare.
Visual Identity
Webflow Development
Website Design
(Design process)
Throughout the design process, we crafted a unique and user-friendly website for the center's clients. The primary goal was to provide clear, comprehensive information about the services and practitioners while ensuring the site was easy to navigate.
(Typography)
(Typography)
(Brand Colors)
Throughout the design process, we crafted a unique and user-friendly website for the center's clients. The primary goal was to provide clear, comprehensive information about the services and practitioners while ensuring the site was easy to navigate.
(Logo Design)
The brand’s logo features intersecting circles, symbolizing the interconnected spheres of health—mental, emotional, and physical. This design emphasizes the holistic approach to wellness, highlighting how these elements work together to achieve overall well-being.
(Website design)
In the website design, we utilized a serif font and elegant layout to create a refined user experience. Circular elements were incorporated throughout the site to reinforce the brand's holistic approach and interconnected themes. This cohesive design strategy enhances usability while reflecting the center's focus on integrative wellness and balance.
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(Brand Identity)
The identity is centered around circular graphics, with each service represented by distinct overlapping circles. These designs highlight the holistic nature of wellness. A palette of green tones was chosen to evoke a sense of health and trust, creating a calming and reassuring atmosphere across the website.
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